Tom Foley – Senior Typographic Advisor, Dalton Maag
I began studying the core year of Art and Design in my first year in LSAD. The aim of this course is to give first years the opportunity to try out a wide range of subjects such as fine art, design, fashion design, ceramics, painting, and print making. However once I took the graphic design module I was hooked and knew that this is what I wanted to do. I then chose to study the BA in Visual Communications for my final three years.
In this course we were exposed to the full spectrum of what visual communications is, from traditional graphic design, print based media design, branding, animation, film, and photography. This course prepares you for the practicality of the workplace but also equips you with the research skills you will need in order to be able to develop your research and turn it into an idea.
After graduation I did a masters in Central Saint Martins in London and then started working at Dalton Maag as a designer. I worked my way up and became a team manager and in 2015 I became a Senior Typographic Advisor.
For anyone interested in doing this course I would advise them to test the waters in their first year, try things out and be experimental, then you will know what area best suits you. Everything you will do in the Visual Communications course will be about the concept and thinking process the nature of the briefs are written to be short so you can respond quickly and creatively which will help you find your voice as a designer.